Pricing

Pricing that scales with you

Start for free, no credit card required. Upgrade when your product takes off.

Free

$0 — free forever · the most generous free plan on the market

Get started for free
700 MAU / mo
3 published announcements
1 team
7-day analytics
Adoptly branding

Starter

€25 / mo

billed annually

For teams in early launch mode.

Subscribe
  • 1,500 MAU / mo
  • 5 published announcements
  • 3 teams
  • 30-day analytics
  • No branding
  • Basic support

Pro

Most popular
€35 / mo

billed annually

For fast-growing products.

Subscribe
  • 3,000 MAU / mo
  • 10 published announcements
  • 5 teams
  • 1-year analytics
  • Priority support

Growth

Starting at €100 / mo

billed annually

For high-volume teams at scale.

Subscribe
  • Starting at 3,000 MAU
  • Unlimited announcements
  • Unlimited team members
  • Unlimited analytics
  • Dedicated support

Frequently asked questions

What is a MAU?

A MAU (Monthly Active User) is a unique user who has seen at least one of your announcements that month. Only users who received an announcement are counted.

Can I change my plan at any time?

Yes. Upgrade or downgrade anytime from your dashboard. Changes take effect immediately.

What happens if I exceed my MAU limit?

Your announcements keep showing. We'll notify you by email and offer a simple path to upgrade.

Is there a minimum commitment?

No. Monthly plans are commitment-free. Annual plans are prepaid for 12 months and save you around 20%.